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COVID-19 Campaign
Client
The San Antonio Chamber of Commerce
Role
Senior Designer
Project type
City Campaign
Year
2019
The #weheartSAheroes campaign was a community celebration to recognize and honor the dedication, contributions and sacrifices of San Antonio’s essential employees during the COVID-19 crisis. It is a way to show that we love our essential workers, who are the heart of our community and our community’s true heroes.
As part of this celebration, we asked all San Antonians to give their thanks by encouraging them to use their talents and creativity to show their heartfelt thanks to our essential employees. For this project, it was up to me to create an identity that reflected their goals and for the entire business community to use throughout San Antonio.
The campaign received 2 million impressions and 1,000+ community posts.
